Following a successful 4 days at the show, the European Outdoor Conservation Association (EOCA) is delighted to announce having raised over €25,000 for conservation and gained 3 new members.
Amidst the flurry of activity that saw the staging of the 25th OutDoor show in Friedrichshafen last month, there were fundraisers, cocktails, sandals, press conferences and tree celebrations making it one of the most successful ever for the conservation charity.
In addition to their popular sandal sale during the show, KEEN further supported their Banda Aceh Mangrove planting project through an innovative donation wall on their stand. Guests to their legendary KEENFEST BBQ were invited to purchase branded reusable cups, which not only saved waste and entitled the holder to free drinks all night, but also raised €1500 for the conservation project, bringing the total raised at the show for this long term partner of KEEN to a fantastic €5000.
Klean Kanteen sold special edition steel pints with straws and raised €1600 for EOCA’s 2 Million Tree project – contributing another 4000 trees. Bergans of Norway’s ReDesign project made new products from old on their stand and raised €424 which equated to 1060 trees and The North Face raised €386 with their ReMade project, equating to a further 965 trees. Gregory Packs ran an impromptu collection during their Happy Hour collecting €202 and Ternua designed a roll away pack to raise money for EOCA, selling out on the first day of the show and raising €750 to fund nearly 1900 new trees.
