Italian technical footwear, clothing and accessories brand La Sportiva has used its online sales during the recent so-called ‘Black Friday’ weekend to support nature conservation. By donating 15% of the weekend’s income to the European Outdoor Conservation Association (EOCA), La Sportiva has been able to boost the funds available to the Association and give back to the great outdoors.
EOCA was delighted to be contacted by member brand La Sportiva in the autumn, which wanted to raise extra funds for the Association to spend on conservation as an answer to combat a weekend increasingly used for ‘over-indulgence’. The event was promoted in both La Sportiva and EOCA’s communications before and during the weekend.
In total, an additional €2000 for the Association was raised and EOCA will put 100% of this money into the conservation projects it supports during 2018. These projects will be chosen by members of the Association and also the public during an annual online vote. EOCA funds conservation projects around the world which conserve threatened landscapes, habitats and species, and which also have a clear link to the outdoor enthusiast.