The OutDoor Show at Friedrichshafen proved a successful one for the European Outdoor Conservation Association (EOCA) last month, raising funds of over €35,500 from various events run by members and the popular Conservation Fundraiser. Not only this, but the topic of trees was very much the subject of talks and discussions held by the Association at the show, in particular the benefits they bring to the outdoor industry and enthusiasts, through oxygen production, protection and providing space and room to enjoy outdoor landscapes.
In addition to the donations made by the ever-generous EOCA members for the Conservation Fundraiser on the Association’s stand, a number of members and associates got involved in organising their own EOCA fundraisers, some even producing limited edition items to raise money for a specific part of EOCA’s work. Klean Kanteen sold special edition 8oz insulated tumblers (complete with ice cream!). With the money raised from the sale of each one raising enough money to plant another 25 trees in EOCA’s public fundraiser in Nepal, Klean Kanteen sold enough tumblers to put towards the planting of another 6,375 trees! Stanley – a PMI brand produced a limited edition of its Mountain Vacuum Switchback, which was sold at both ISPO and OutDoor and in total raised enough to plant another 11,250 trees.
As EOCA’s newest Summit Member, KEEN chose to use its increasingly popular Sandal sale to raise funds for a mangrove replanting project in Great Aceh, an area still suffering from the effects of the devastating tsunami in 2004, to benefit wildlife and local communities. ENO (Eagle’s Nest Outfitters) produced the first ever product to be used to raise funds for EOCA through retail outlets across Europe. The EOCA hammock was also sold at the show and received a great welcome from visitors and exhibitors alike.