How did you become involved with EOCA: Through managing the relationship between The North Face and EOCA in my role as Sustainability Manager at the brand. At the heart of The North Face is a mission to inspire a global movement of outdoor exploration and conservation. We believe the success of our business is fundamentally linked to having a healthy planet. Being part of EOCA reflects The North Face’ commitment to conservation.
Number of years in the outdoor industry: Professionally, I’ve been involved in the industry since 2015. As a passionate outdoor sports enthusiast however, I’ve been involved all my life.
What else do you promote to support conservation: I’m a member of the RSPB and volunteer on conservation projects whenever possible. I also work on minimising my travel footprint and offset any long-haul travel.
Favourite wild place: Vallée du Giffre in the French Alps is one of my favourites. Anywhere with good mountains to climb, and lakes to swim in.
Favourite outdoor activity: That’s a tough choice. Probably either cycling or trail running. I also enjoy alpine and nordic skiing, as well as open water swimming.
Perfect day: Waking up in the foothills of the mountains and going out for a long mountainous cycle ride with friends. Coming back for a late lunch and relax, followed by an easy evening swim.