How did you become involved with EOCA:
Nikwax and Páramo have been with EOCA from the beginning. When I joined the company, our partnership with EOCA and the 2 Million Tree Project was one of the first things I got involved with.
Number of years in the outdoor industry:
I joined Nikwax and Páramo in 2016 and had already written my bachelor’s and master thesis on the outdoor industry. It has been a passion of mine since I was a teenager.
What else do you promote to support conservation:
My work as sustainability director is driven by a deep passion to challenge the believe that prosperity has to come at the cost of overshooting our planetary boundaries. I do not fly for my holiday and follow mainly a plant-based diet (focused on local, seasonal and organically grown food). I try to consume as little as possible and choose second hand whenever I can but most importantly, I try to convey that this is a happy and easy lifestyle in which the sacrifices are only a minor point.
Favourite wild place:
Dômes de Miage near the Mont Blanc and all summits surrounding Les Contamines-Montjoie or the Schöntalspitze in Tirol, AT