Luis Moreno


Team Role: Senior Director of Product and Marketing - EMEA at Stanley - a brand of PMI
 
Luis Moreno
Luis Moreno
Luis Moreno
Luis Moreno
How did you become involved with EOCA: While celebrating Stanley’s 100th anniversary at the Outdoor show in Friedrichshafen, we were introduced to Catherine and Tanya. Their contagious passion for championing the conservation of nature and wild places truly resonated with our company values, so we became a proud EOCA member right away.

Number of years in the outdoor industry: Although directly involved for the past 9 years in the outdoor industry, it’s been over 20 years that I have been part of organisations where I was involved in projects aiming to embrace reusability and to protect local communities and wild places for their habitat and recreation values.

What else do you promote to support conservation: I am privileged to support helping to protect the planet as part of my daily job developing and commercialising long lasting reusable beverage and food ware. At STANLEY, a brand of PMI, we aim to leave this world better than we found it; for us it’s all about being good stewards of the environment, making better sustainable products, best-in-class manufacturing code of conduct and building stronger communities.

Favourite wild place: Having just a favourite place is a very hard choice… being born in Spain, I am biased by the Mediterranean wetlands which are endangered vital ecosystems in Europe but I am also in love with the Swiss Alps or any National Park in the US.
 
Favourite outdoor activity:  Anything that involved cycling.

Perfect day: A late Spring day in the outdoors near a lake observing the details of nature go by.
 
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"It was a great experience to receive the funding with the support of the people through an exciting voting contest. With the funding we managed to ensure preservation of another 10,000 hectares of wilderness in Küre Mountains National Park in Turkey providing safe haven for endangered species such as wolves and bears. We contributed to saving the last remaining priceless untouched natural areas in Europe so that future generations can also enjoy them."
Zoltán Kun, Executive Director, PAN Parks Foundation