As the last monies come in from the OutDoor show in July and the figures are added up, the European Outdoor Conservation Association (EOCA) is delighted to announce that the industry has raised over €23,000 for conservation.
To raise funds for EOCA’s 2012 projects, Vaude asked for donations for washbags on their stand – with the bonus of a tube of complimentary hand cream inside –and all the washbags had gone by the end of the show. Bergans ran an Antarctic competition on their stand to win some rucksacks – with every entry posted counting as a €1 donation to EOCA. Keen Footwear raised an enormous €4,000 on their stand with their ultra cool combination of sandal, beer mug (with free beer) and ice cream sales. Polartec organised for the EOCA logo to appear above the main stage at the OutDoor party as well as on the sleeves of 4,500 gorgeous purple party t-shirts. And for the first time ever, 2 non-members raised money for EOCA on their stands! First time exhibitors Timbuk2 and Portuguese NG Wear donated gear to EOCA and, when offered donations for items from their stand, decided to donate the money to EOCA.
The Conservation Fundraiser proved as popular as ever, with a massive €11,000 being collected on the last day alone. EOCA members were hugely generous, donating some great gear and making this possible. A few remaining items have been taken by Salt Magazine, who will be using them online over the coming months, to continue raising funds for the association.
