EOCA Names its 2012 Conservation Champions

Release date: 19 July 2012

During the infamous OutDoor Party at the OutDoor Show, Friedrichshafen this weekend, the European Outdoor Conservation Association (EOCA) took to the main stage to announce that they were naming Original Buff, S.A., Wild Roses (International) AG, and Nikwax Ltd as their three 2012 Conservation Champions.
Conservation Champions Take to the Main Stage!
Conservation Champions Take to the Main Stage!

In front of thousands of members of the outdoor industry, John Jansen, President of EOCA, and Managing Director and Head of Keen EMEA, awarded the certificates to these three EOCA members who have gone the extra mile in supporting conservation, and led the way in innovative fundraising efforts.

Original Buff, S.A. received their award due to their momentous donation to conservation. For the second year in a row, they have committed to fund 3 conservation projects in their entirety, ensuring the conservation of forests, meadows, and threatened species in Spain, France and the UK. In addition, they have produced a limited edition Buff® to commemorate EOCA raising its first €1 million for conservation in just 6 years of existence. John Jansen commented “Original Buff continue to lead the way in taking EOCA to another level. By utilising EOCA to manage their environmental giving programme, they ensure that their donations are focused on addressing issues being faced by the wild spaces we are all so passionate about.


Wild Roses joined EOCA in style this year by becoming the first member to design an item for retail that will directly benefit the association. A new ‘Cool for Conservation’ T-shirt range will be in shops in spring 2013 with €0.50 from each T-shirt going to EOCA. Catherine Savidge, Joint General Manager at EOCA said, “Wild Roses joined EOCA this year, with fresh ideas and energy. This T-shirt range is not only an innovative way of raising further funds for conservation, it also spreads the message to consumers about what we can all do to help protect threatened habitats and species.”

Nikwax Ltd, have this year made fundraising for EOCA fun and healthy! They took a smoothie bike to outdoor tradeshows enabling visitors to pedal their own healthy drink while at the same time donating to EOCA. In addition, they found a conservation research project that they wished to fund through EOCA. “By bringing a project to EOCA for us to manage on their behalf, Nikwax have a tailor made programme which enables them to fund a project which fits well with the Nikwax philosophies” explained Catherine.

All three of the Conservation Champions will give EOCA a significant boost as it starts raising its second million Euros for conservation.

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