EOCA on Top of the World as it Announces Rune Gjeldnes as its Newest Ambassador!

Release date: 08 March 2012

The European Outdoor Conservation Association (EOCA) is delighted to announce that Rune Gjeldnes has agreed to become its newest Ambassador, promoting the work of the association. Rune was approached about the role by Bergans of Norway, one of his sponsors and an active and supportive member of EOCA. In his new role, Rune will be a passionate advocate for the work that EOCA and its members achieve in supporting the conservation of threatened wild spaces worldwide.
Rune Gjeldnes - Polar Explorer
Rune Gjeldnes - Polar Explorer

Rune has explored the polar regions on many occasions and achieved a number of firsts. In 1996 at the age of 24, he and Torry Larsen completed the first and only unsupported south to north ski trip of Greenland. They also achieved the first and only unsupported crossing of the Arctic Ocean in 2000. In
2005-6, Rune undertook the first and only crossing of both Poles without resupplies. The solo crossing of Antarctica resulted in the world’s longest ski trip (4804 km), pulling all his own fuel, food and equipment.

Rune said 'the great white polar regions’ hold a huge appeal to me – their vastness, their greatness - they are simply majestic. To spend time in such unspoilt environments makes me realise how important it is that we look after our planet and I hope to be able to play a part in this by working with EOCA.'


David Durkan of Bergans added 'Rune is an accomplished explorer who is passionate about the wilderness areas he visits. He is not just sponsored by us, but he actively contributes to our product development, and we are very pleased that he has chosen to support the work of EOCA.'

Catherine Savidge, Joint General Manager of EOCA is delighted that Rune has agreed to support the work of EOCA. 'By working together, the outdoor industry has managed to fund a tremendous amount of conservation work around the world protecting threatened habitats. We are moving ever closer to having raised our first €1 million for conservation by the summer of 2012. With Rune on board we gain an inspirational boost to increase support for the conservation work we fund.'

For more information about Rune, click HERE.

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The funding that EOCA and Original Buff, S.A. have given Ennerdale's Squirrel Woodlands has enabled us to make a massive step change in our conservation of red squirrels, allowing us to purchase equipment, employ local people and support the local community in extending native woodlands and helping keep red squirrels in the valley. The simple funding process has meant we can focus on doing real tangible stuff on the ground"
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