Outdoor Industry raises over €23,000 for Conservation

Release date: 15 September 2011

As the last monies come in from the OutDoor show in July and the figures are added up, the European Outdoor Conservation Association (EOCA) is delighted to announce that the industry has raised over €23,000 for conservation.
EOCA Conservation Fundraiser draws in a crowd!
EOCA Conservation Fundraiser draws in a crowd!

To raise funds for EOCA’s 2012 projects, Vaude asked for donations for washbags on their stand - with the bonus of a tube of complimentary hand cream inside –and all the washbags had gone by the end of the show. Bergans ran an Antarctic competition on their stand to win some rucksacks – with every entry posted counting as a €1 donation to EOCA. Keen Footwear raised an enormous €4,000 on their stand with their ultra cool combination of sandal, beer mug (with free beer) and ice cream sales. Polartec organised for the EOCA logo to appear above the main stage at the OutDoor party as well as on the sleeves of 4,500 gorgeous purple party t-shirts. And for the first time ever, 2 non-members raised money for EOCA on their stands! First time exhibitors Timbuk2 and Portuguese NG Wear donated gear to EOCA and, when offered donations for items from their stand, decided to donate the money to EOCA.

The Conservation Fundraiser proved as popular as ever, with a massive €11,000 being collected on the last day alone. EOCA members were hugely generous, donating some great gear and making this possible. A few remaining items have been taken by Salt Magazine, who will be using them online over the coming months, to continue raising funds for the association.

The EOCA logo appears on 4500 OutDoor Party T-shirts
The EOCA logo appears on 4500 OutDoor Party T-shirts

In total, just over €23,000 has been raised at this year’s OutDoor for conservation – which equates to almost one entire project in itself for the 2012 round of funding. Commenting, Holger Bismann, Managing Director of Patagonia Europe and President of EOCA said, ”This is a tremendous amount to raise in just 4 days during a very hectic show. Our thanks go to our members for their continual support, as well as to the outdoor industry for getting involved and helping us to raise such an incredible amount for next year’s funding.” Tanya Bascombe, Joint General Manager of EOCA added, “This is almost enough to cover one entire project next year! We are very excited because every extra Euro raised takes us one step closer to our goal next year of raising our first €1 million for conservation”.

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“The excitement we felt at hearing we had been awarded EOCA funding for the Fix the Fells project has now been matched by our excitement at seeing the completion of the vital path repair works to two of our most stunning Lakeland fells; Scafell Pike and Striding Edge on Helvellyn. Thanks to the money generously given by EOCA these two popular routes are now fighting fit for the future.”

Ruth Kirk, Nurture Lakeland