EOCA OutDoor 2014 Roundup – Record Levels of Funds Raised!

Release date: 15 August 2014

OutDoor 2014 proved to be an incredibly fruitful show for EOCA. Thanks to the huge support and generosity of its members, EOCA was able to hold its most successful Conservation Fundraiser ever, raising nearly €31,000 during the four days of the show. That is enough to fund an extra entire conservation project this year.
Conservation Fundraiser at EOCA's stand
Conservation Fundraiser at EOCA's stand

In total, 34 members generously donated gear to be included in the fundraiser sale held on the EOCA stand each day. The gear ranged from caps, socks, T-shirts, jackets and boots, to packs, walking poles, mugs and skis, all available at trade prices to visitors of the show. The visitors were also generous with their support, and fundraising started before the show had even officially opened.

As well as the fundraiser on the stand, a number of members held events around the fair to raise further funds for EOCA. KEEN sold 150 pairs of sandals during a Hybrid.Care Event which saw a queue of people form in anticipation of the event. The fabulous Smartwool sock vending machine was also very popular, selling 350 pairs during the show. Stanley sold their classic Vacuum Pints in aid of EOCA, and Marmot sold commemorative cups to celebrate their 40th anniversary. Klean Kanteen had made reusable pints which were sold throughout the fair for use at the Saturday night party in aid of EOCA. In total, €30,909 was raised.

A queue forms before the start of the KEEN sandal sale
A queue forms before the start of the KEEN sandal sale

Catherine Savidge, Joint General Manager at EOCA said “ We are always astounded by the support we receive for our Conservation Fundraiser and this year exceeded all expectations. We raised double what we have in recent years which will enable us to support an extra project this year. The project will be chosen through our public vote due to be held on our website in September.”

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Both the Breathe Foundation and the Atlantic Rainforest Institute would like to take this opportunity to wholeheartedly thank EOCA for its support of this project, and its ongoing support of projects like ours across the wide spectrum that it engages in.  Without the commitment and funding from the European outdoor industry ...to assist established or start-up initiatives, many would never make it off the ground... and this [particular]  project and its roll out may never have been possible.
Drew Stevenson, General Manager, Breathe Foundation