For the second year in a row, Italian technical footwear, clothing and accessories brand La Sportiva has used its sales during the ‘Black Friday’ weekend to support nature conservation. By donating 20% of the weekend’s income to the European Outdoor Conservation Association (EOCA), La Sportiva has been able to boost the funds available to the Association’s conservation projects.
EOCA was delighted when its member La Sportiva took the initiative to raise extra funds for the Association to spend on conservation during 2017 and then again this year. The event was promoted in both La Sportiva and EOCA’s communications before and during the weekend.
In total, a donation of €3400 for the Association was raised through La Sportiva’s Black Friday sales, 100% of which the Association will put into the conservation projects it supports during 2019. These projects will be chosen by members of the Association and also the public during two online votes. EOCA funds conservation projects around the world which conserve threatened landscapes, habitats and species, and which also have a clear link to the outdoor enthusiast.