Following on from the success of its Earth Day fundraiser in April, and in light of the growing urgency to reverse the dramatic loss of nature on our planet, the European Outdoor Conservation Association (EOCA) is delighted to announce the launch of its online fundraiser on and around Green (Black) Friday, to raise money for urgent nature conservation projects.
Hot on the heels of the opening of the COP15 summit on biodiversity, the COP26 summit on climate, and the recognition that the two are inextricably linked, there could not be a better time to ensure funds for conservation are not only boosted, but directed where they are needed most. Taking place in the lead up to and over the weekend of Green (Black) Friday on the 26th November, a number of EOCA members have got involved to play their part.
Adventure.ie, AKU, deuter, KEEN, La Sportiva, LESOVIK, Nikwax Germany and Stanley will all be donating a percentage of sales from their websites during the week leading up to, over and even beyond the Green Friday weekend to EOCA, with Deuter, KEEN, La Sportiva and Nikwax Germany raising money for specific projects. KEEN has even run an online vote to ask its fans to help choose which project it should be raising money for.
A number of companies have donated items to Outdoor Gear For Good, a community interest company (non-profit) which collects end of line items, returned or repairable items for sale and to prevent them going into landfill. The proceeds from the sale of these products will go to EOCA and a wide range of products have been donated by BUFF, Lowe Alpine, Nikwax, Ortlieb, Osprey Europe, POMOCA and Trangoworld.