On the occasion of Earth Day 2022, the European Outdoor Conservation Association (EOCA) is holding an online fundraiser, while at the same time, calling on outdoor enthusiasts to look after their local environments. Thanks to the generosity of EOCA members, the association is giving outdoor enthusiasts the opportunity to ‘Make a Difference’ when choosing to buy outdoor gear this spring.
Earth Day has been celebrated annually on 22 April since 1970, to demonstrate support for environmental protection. The theme for this year’s Earth Day is ‘Invest in Our Planet’. Through EOCA, participating companies and outdoor enthusiasts purchasing gear they need for their next adventure can do just that. Money raised will enable EOCA to support and invest in a range of conservation projects around the world. EOCA’s current projects focus on addressing the loss of biodiversity in important habitats around the world.
EOCA members have once again shown their support for the association and for conservation. A number of EOCA members are generously donating a percentage of their e-commerce sales to the association to mark Earth Day. Vaude will be donating 10% of its sales on 22 April to a specific project being supported by EOCA. KEEN is donating €10 for every pair of PFC-free shoes sold to a conservation project it is supporting through EOCA. EOCA’s newest Sustaining Member Stanley is generously donating 50% of its online sales from 20-24th April to support EOCA. Schöffel will kindly be donating 10% of their online store sales to EOCA on the 22nd April. As well as calling on people to get outside and take part in a National litter clean-up of forests in Poland, Lesovik will be donating 10% of its website sales to EOCA from 18-24th April, and Smartwool has committed to donate 10% of its e-commerce sales to EOCA from 18-25th April. Black Diamond will ask its community to join it in actions to support EOCA and also the ‘Minimize Your Impact’ movement, aimed at acting responsibly in the great outdoors. Cumulus will be donating 10% of its online sales over the whole weekend of 22-24th April, and offering free shipping to customers.