EOCA Celebrates: One Million Euros and Four Million Consumers!

Following the achievements of 2011 was always going to be tough. Yet this July at OutDoor, the European Outdoor Conservation Association (EOCA) stands proudly with more successes to report – and more than was ever imagined 12 months ago.

2012 is a year for incredible celebration for EOCA and its members, having smashed the magnificent milestone of raising its first €1 million in just six years since it was created – 100% of which has been put straight into conservation projects worldwide.

Acting President of EOCA and Head of Keen EMEA John Jansen said, "This is a very important milestone to have reached in such a short space of time. A huge amount of money has been raised to put back into the environment on which we all depend. As a very tangible success for the outdoor industry, we should be proud to have been – and continue to be – part of it".