Following the achievements of 2011 was always going to be tough. Yet this July at OutDoor, the European Outdoor Conservation Association (EOCA) stands proudly with more successes to report – and more than was ever imagined 12 months ago.
2012 is a year for incredible celebration for EOCA and its members, having smashed the magnificent milestone of raising its first €1 million in just six years since it was created – 100% of which has been put straight into conservation projects worldwide.
Acting President of EOCA and Head of Keen EMEA John Jansen said, "This is a very important milestone to have reached in such a short space of time. A huge amount of money has been raised to put back into the environment on which we all depend. As a very tangible success for the outdoor industry, we should be proud to have been – and continue to be – part of it".