Last month, the European Outdoor Conservation Association (EOCA) ran its first ever Online Conservation Fundraiser. Thanks to the tremendous support of members and partners, the event has been highly successful in raising over €16,400 of vital funds for conservation projects.
Each year, EOCA hosts a Conservation Fundraiser at the OutDoor by ISPO tradeshow. This fundraiser raises in excess of €30,000 over the 4 day event, thanks to generous donations of gear from EOCA members which is then sold to show visitors. With the 2020 show cancelled, EOCA launched its first ever Online Fundraiser, to ensure that it could still fund as many conservation projects as possible – at a time when these projects are needed more than ever.
The Online Conservation Fundraiser allowed people to buy their favourite outdoor gear and make a difference, raising money for vital conservation projects. Adventure.ie, La Sportiva, Pajak, Stanley, and Vaude all very generously agreed to donate a percentage of their online sales to EOCA on various dates over the fundraising period. Gregory made a donation from a sample sale. EOCA also worked with campaign partner and community interest (nonprofit) company, Outdoor Gear for Good (OGFG), which contributed 100% of its sales over the month to the fundraiser. OGFG sold gear donated by Berghaus, Cumulus, Keen, Lowe Alpine, Nikwax, Osprey, Proagencies, Ternua and Trangoworld through their eBay store. The money raised is still being counted and collected but already, the total raised stands at over €16,400. 100% of all money raised will be spent on conservation projects
