Thanks to the generosity of its members, the European Outdoor Conservation Association (EOCA) raised nearly €24,000 during its recent online fundraiser, held over Earth Day 2022. As well as raising funds, a number of members also called on people to get involved in protecting their local environments.
Earth Day has been celebrated annually on 22 April since 1970, to demonstrate support for environmental protection. The theme for this year’s Earth Day was ‘Invest in Our Planet’. Through EOCA, participating companies and outdoor enthusiasts purchasing gear they need for their next adventure, did just that by enabling EOCA to support and invest in a range of conservation projects around the world.
Cumulus, KEEN, Lesovik, Schöffel, Smartwool, Stanley and Vaude, all generously donated a percentage of their online sales to EOCA during the fundraiser. Original Buff, S.A. donated items to be sold via Outdoor Gear For Good, a community interest (not-for-profit) company, with profits being sent to EOCA. Black Diamond asked its community to join it in actions to support EOCA. Finally, Leadership and Sustainability made a generous donation to EOCA to mark Earth Day. In total, €23,948 was raised to benefit EOCA and its supported projects.