This is an important year for the European Outdoor Conservation Association (EOCA). During 2016, the Association is celebrating its 10 year anniversary and having raised and spent an incredible €2 million on conservation in that time! To mark these milestones, an ambitious plan to plant or regenerate 2 million trees around the world is being launched at OutDoor.
Starting with a founding meeting organised by the European Outdoor Group (EOG) in the summer of 2006, a handful of companies offered their support to an organisation that would raise money from the industry to put back into protecting and restoring the wild places they loved to explore. Ten years on and EOCA boasts nearly 130 members and the funding of around 10 new projects each year. With an annual reach during its public vote of up to 36 million consumers, and project achievements including trees planting, wilderness protection, mountain trail restoration, rubbish clear-ups and species conservation, there are many exciting stories to tell.
In order to celebrate, EOCA is launching its most ambitious project yet. Having raised €2 million, it is laying down ambitious plans to plant 2 million trees. By replanting, re-wilding, restoring and regenerating. Trees, shrubs, bushes, mangroves. There will be the opportunity for everyone to get involved – whether as a member company of EOCA, part of the outdoor industry community or as an individual, helping the Association to achieve its goal. An enormous celebration – and what a legacy!